Product development is a series of steps that includes the conceptualization, design, development and marketing of newly created or newly rebranded goods or services. Its exciting to develop ideas with unique characteristics that offer new or additional benefits to a customer.
Product development may involve modification of an existing product or an development of an entirely new product that satisfies a newly defined customer in a new market.
In this weeks lesson we focus on the first step of product development – identifying customer/ market need through a design thinking process.
We will leverage design thinking to better understand the customer so that we can refine our idea to best suit our customers needs.
“Empathize” is the first stage of the Design Thinking process. In the empathize stage, your goal, as a product developer is to gain an empathic understanding of the people you’re designing for and the problem you are trying to solve.
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